FOR NOW I’D LIKE YOU TO FORGET ABOUT ADWORDS, SEO, PPC, CMS, CPC, PHP & IP. DON’T WORRY ABOUT ALL THE JARGON, BECAUSE I GET IT. I LEARNED THE HARD WAY, SO NOW YOU DON’T HAVE TO. FOR THE RECORD, I DON’T BUILD WEBSITES, I INTEGRATE WEB SYSTEMS AND I DO IT EXCEPTIONALLY WELL. WHETHER YOU’RE LOOKING FOR A WEB CONSULTANT TO HELP CREATE A BETTER PRESENCE, AN INTERNET MARKETING CONSULTANT TO BOOST YOUR SALES, OR AN ONLINE BUSINESS CONSULTANT TO STREAMLINE YOUR PROCESSES, RELAX, I’VE GOT YOU COVERED.
With a pioneering sales focussed backed by proven success in generating multi-million pound revenues, I have extensive experience within the technology services industry. Energetic, entrepreneurial and results orientated, my roles to date have demanded exemplary strategic, creative, technical and analytical vision. Whether significantly growing sales, closing major accounts, identifying new partnerships or building strong customer relationships, I have developed and driven high performing sales forces and start-up business units throughout my 20-year career. My specialties include identifying market trends, mapping technologies to business challenges and thinking outside the box. I thrive on challenge and I push boundaries.
When selecting and Online Business Consultant, it makes sense to select the best.
A good business startup consultant is not always easy to find and may not always be an affordable option, but whether you’re new to business and just starting out, or a well established business looking to grow, I think you’ll find my tailor-made list of solutions a great place to start. Just roll over (not literally) the titles below for more information on how I can help your business succeed, new or otherwise.
Before trying to compete online, whether it’s targeting a new keyword vertical with a new site, or boosting an existing online presence through a combination of SEO & PPC, it’s crucial that you fully evaluate the state of market. This is done firstly by identifying your online competitors and then through in depth keyword analysis.
Keyword competition is the measure of how difficult it will be to rank for a particular keyword or search term. The Long Tail may have much less volume, but will often prove to be much easier to rank and will convert much better. The competition for a keyword can and will vary depending on how popular the keyword is and how many advertisers are bidding or competing for the same term, but anything is possible!
Before getting started with any new project I will always estimate how much time and effort is needed in order to achieve top rankings. I do this quickly using a range of different tools, but the real question is “will this keyword generate more sales and if so, what’s the return on investment?”
I consult in this area often, but for my smaller clients I can also provide an initial keyword report for just £75.00Compete To Win
If you’re not that clued up when it comes to technology then I must confess ‘The Cloud’ and ‘Cloud based solutions for small business’ can seem a bit daunting. Think of The Cloud as the next stage in the evolution of the internet, providing the means through which everything from computing power to computing infrastructure, applications, business processes to personal collaboration can be delivered on demand (as a service) wherever and whenever you need it.
Your own personal part of ‘The Cloud’ starts with a great domain name and with the new gTLD’s (Generic Top Level Domains - See FAQ’s) coming into force right about now (early 2014), there has never been a better time to take advantage of the technology and build your business in ‘The Cloud’.
There are so many different types of cloud based solutions for small businesses that admittedly it’s not always easy to keep up to date, but fear not, because I’ve got you covered. I live and breathe IT.
Whether you’re looking to extend your reach, streamline your business processes, or you’re just thinking about a a new domain for your business to drive more sales, look no further.
Hire me to help you move your business to The Cloud.Schedule A Call
Save yourself time and money and hire me as your Website Business Consultant.
Nowadays, almost every new client I speak with wants a mobile version of their website, but what most new clients are oblivious to is the cost of doing so, which in most cases is a big fat zero! Yep, you heard me right.
Whether you’re starting from scratch with a new project, or migrating an old website to a new web based application, it would be crazy to do anything other than code it responsively, which in layman’s terms means that one size does fit all!
One site that automatically formats for desktops, notebooks, iPads, Kindles & smart phones of all shapes and sizes. There, that wasn’t so bad after all was it.
Seriously good looking websites from as little as £50.00 (and no, that’s not a typo).Book a Free Consultantion
Building your brand awareness is not easy, but it’s equally not as hard as you might think. They say that when you meet someone new, you only get one chance to make a first impression. I’d have to agree, I’d also suggest to you that your website (or online brand) is absolutely no different and should therefore represent you, and your business, in the best possible light, at all times.
The Bounce Rate of your website is the metric that shows you how many people visit your site, but then immediately leave. What’s this got to do with branding, graphics and content? The answer is, everything.
With highly skilled, creative, freelancers pretty much everywhere, it’s never been easier to build yourself a great brand identity on a small budget and have professional writers create unique content for you on a regular basis; so that you don’t have to.
If you’d like to speak with me about ways I can help build a better online presence, you know what to do.
Who do you trust to get the job done when it comes to SEO? Do you really need to continually pay hundreds or even thousands of pounds each month just to ensure your website’s visibility? The answer is, no, you don’t.
There are a few things, you must properly if you want your site to rank well, so do them properly and don’t worry about it. I know EXACTLY what to do and I continually do that. Oh, and if you’re running scared of Google’s latest Penguin, Panda or Hummingbird updates, that’s probably because someone wasn’t doing something quite right in the first place!
The excerpt below is about the best and clearest definition you’re likely to find on the subject of SEO, but if you’re looking for more information on inbound marketing in general, I’d be happy to send you an auto-responder (that’s a joke)!
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content,HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Source: Wikipedia, March 2014
If you’re a complete newbie to marketing your business online, “What is PPC?” is a perfectly acceptable question to ask. Thankfully, it’s one that I am able to answer swiftly. just watch the video and/or read the text below!
Google AdWords and PPC (Pence Per Click) in general, whether on Google, Facebook, LinkedIn or any other platform for that matter, is a type of ‘pay for performance’ advertising. PPC can and does produce instant ROI (Return on Investment) for any savvy business owner looking for a quick win, providing the business adheres to a few golden rules! Many business owners I come across simply squander their hard earned cash on extortionately high CPC (Cost Per Click) rates because A) They don’t know what keywords to target and how to target them efficiently, B) They don’t fully understand Google’s Quality Score and C) They drive paid traffic to a dead end or a poor quality landing page with nothing on it that’s of any real interest to the buyer.
The fact of the matter is this, if you want to increase conversions through paid search traffic, you MUST first put in the effort where it’s needed most (see points A,B & C above), BEFORE you set up and activate your online campaigns. If you’re looking to invest in this area, speak with me first because I’ll save you hours of wasted time and hundreds of pounds in the process.Spend it to make it?
Automation Technology…sounds intriguing doesn’t it. You’ve probably heard of Customer Relationship Management (CRM) so hopefully you’re running some kind of system in your business already. Marketing Automation is perhaps not so common, so maybe you can forgive yourself for that one, for now at least. Shockingly, what I found, is that a considerable number of small and medium sized business owners simply don’t have it either! Ouch, no wonder they’re stuck on the wrong side of the growth curve.
Without a doubt, these two technologies combined are the single most important part of growing a business, whether it’s online, or not. I’m not talking about updating contact records with meaningless notes and sending out a mail-shot once in a while, I’m talking about simplified management of critical company data combined with some serious improvements in sales and marketing efficiencies.
If you’re an SME, but new to CRM, you’re probably familiar with the likes of Sage, Sugar, ACT, Goldmine, Salesforce and maybe Microsoft Dynamics. If so, forget them all because you’re barking up the wrong tree. Marketing automation companies are what you need, not traditional CRM providers.
It turns out, following some extensive research I conducted whilst at Grant Thornton, the biggest reason business owners don’t deploy these two technologies is due to cost. Surprisingly to me, the general consensus is that these systems cost a fortune and often don’t deliver the goods when in fact the costs can be next to nothing and they’ll deliver every time.
If you’re ready to accelerate your growth, just hit the button below to learn more about how automation technology is the new way of working.Request More Information
Working as a Consultant means that I’m willing and able to be flexible in order to suit the way you work. I understand that some business like to engage with me one-way and others another. So, in order to ensure we both get exactly what we want from the relationship, here’s what I propose:
First, we talk. I’ll call you at a time that is convenient (or you can call me) and unlike your solicitor or accountant, I won’t bill you for it. Then, assuming all goes well you can either:
You’ve identified a specific problem and would now like me to provide the solution. My suggestion here is that payment be on a fixed fee plus a performance related basis. I take on single tasks from as little as £250 and complex projects up to the value of £50,000.
The control of the project or task sits firmly with you because you understand what needs to be done, but would like me to actually do it for you. Fees here are calculated on my day rate, or even per hour and will often include performance bonuses, assuming we agree on that before hand.
When there is an interdependent relationship and control of the project is shared, you and/or your management team will work hand in hand with me in order to get the job done. The success of the project is deeply linked to your ability to contribute and influence it, therefore, risks and benefits will be shared. This means that I am prepared to work on a lower day rate, but with a higher performance based element.
There are 5 different methods I use for calculating my consultancy fees and I’m happy to discuss any/all of them with you if you think now is the time to get started!
To help you compete online, I’ve compiled a list of the top 15 questions I am frequently asked by prospective clients…plus a couple of extras!
The word ‘Mango’ was taken from the Latin phrase mango-onis, meaning salesperson or trader. It was then associated with the word ‘Trust’ for a reason, and no, it’s not because I’m Latin.
Quite simply, when you chose to work with me, you get the best of both worlds, and if you want to successfully compete online, you need an edge. Freelancers are great, I use them myself, but managing a remote worker and/or remote teams in order to ensure they deliver what they promised, when they promised it, can be somewhat troublesome to say the least. Without a doubt, agencies have the edge on the freelancer, simply because more heads are better than one, but then more heads cost more money and very often, a lot more money. I operate Trust Mango because I love what I do and I like helping companies grow, I’m simply not in it for the money.
Over the years, I have found that there is no such thing as a typical company, only typical needs and wants. I find myself working with small business owners because I love the passion and enthusiasm they have for their businesses, and I love working with large international companies because like them, I thrive on the challenge of a seemingly impossible project! I specialize in organic revenue growth through the better application of technology, so my expertise takes me into all types of companies and into many different industries and vertical market sectors.
I enjoy working with individuals and organizations who love what they do and want to compete online, they tend to be the ones who want to make a real difference. All of my clients are committed to improvement and to working collaboratively in a partnership so that together we can develop an online business solution that will exceed all goals and expectations. The work may be hard, but we have fun along the way.
My experience has taught me that no two client situations are ever the same and that pre-packed products and services simply do not work. When I work with new clients, I take the time to listen so that I can truly understand the issues and challenges. I then ‘partner’ with them to develop sales and marketing solutions that are tailored to their specific needs.
People tend to search by keyword, not by company name, so if you want to compete online, we want to grab their attention as quickly as possible.
Registering a new gTLDs (Generic Top Level Domain) gives your business the opportunity to grow your online presence professionally. Take my automated technology for example, which is arguably more descriptive than trustmango.com. With the new gTLDs, you have more control and flexibility over your company’s image, as well as your name strategy. More importantly, you can enhance both your internal and external communications with a stronger point of interest by choosing a domain name that is keyword specific. You will soon be able to secure sector focused domains with .shop, .fashion or .bank extensions, which will help consumers associate your brand with a specific industry or area of expertise. In addition, you can also appeal to groups of users based on location or language by securing a domain with a .london or .town extension. The opportunities are endless. These new gTLDs are a great way to set your brand apart and increase awareness, so I strongly recommend to all my clients that they take note, and advantage, of how the internet is changing.
The first thing you need to do to stand out online, is to differentiate yourself. Now I know that sounds obvious, and the question is ‘yeah, but how?’ but I’ll come to that soon enough. By differentiate, I mean, do it better, do it more often, do whatever it is you do to the best of your ability and share that message with the world. The trick is ‘connected communications’ and ‘conversation domination’. What do I mean by that I hear you ask, well put simply, it means build a presence that the search engines will love. Don’t cheat and don’t lie. Honesty is the best policy. If you chose to have social media accounts, use them. Don’t just tweet for the sake of it and don’t post garbage. In truth, there are lots of ways to do a good job and I’m running out of space here, so if this is something that you’d like to know more about, get in touch and we’ll talk about how we can make it happen.
When it comes to online marketing, you really do need to ‘spend it to make it’, but done correctly, your long term ROI (Return on Investment) will outweigh your short term costs. It’s often cash flow that’s the issue, not the ongoing cost of online marketing. The bit most people don’t quite get is that you MUST understand your conversion ratios BEFORE you start throwing serious amounts of money at online marketing. Let me use PPC (Pence Per Click) as an example. You identify a bunch of keywords, create an AdWords campaign and set your maximum CPC (Cost Per Click) at say, £2.50. Now, what we need to know ASAP is how many clicks do you need before you get the opportunity to quote, and then how many quotes do you typically have to send out before you secure a sale. As long as the gross margin on sales is more than the net cost of acquisition, you’re in! So the cost we’re really looking for is called your CPA (Cost Per Acquisition) and when we understand this, we can forget about ‘ongoing costs’ and start focusing on the ‘lifetime customer value’.
The short answer is nothing.
Honestly, no, because part of my job is making your job easier. Things like analytical reporting, number of visitors and goal conversion are scheduled and automated, but I’m happy to help you continually compete online if you need me to.
Great question! It’s REALLY important that you understand the different ways to make money from your website as it’s most likely that your business and your website are totally different things and they just so happen to be businesses in their own right. Point number one; select the right model(s). Get this wrong and your website will be professional, but not profitable – and that’s not quite what we’re looking for. Thankfully, the many options you have fundamentally break down into just a few, so here’s my top 5:
1. E-Commerce & Lead Capture for Direct Sales (your own products and/or services)
2. Affiliate Sales Promotion (other people’s products and/or services)
3. Advertising (your content mixed with other people’s messages)
4. Brokerage (bringing buyers and sellers together to facilitate transactions)
5. Subscriptions (users are charged a periodic daily, monthly or annual fee to access information).
My advice is to be very clear on how you intend to make money via your website, because although business is definitely NOT about the money, a business isn’t a business without it! We’ll come back to this later, but for now follow this link if you’re not instantly sure which model suits you best.
Honestly, no. It can takes years to master some of the technologies used in today’s online communications systems, and quite often by the time you’ve ‘got it’, things have changed. That said, I’m a big believer that personal development and learning new skills is an important part of life, so I guess it’s all about time vs reward; if you think you should, then you should. However, the world is full of highly skilled individuals that are happy and willing to do the things you need to do but don’t know how, so why not utilise them? The trick, as I have found, is to know exactly what it is that needs doing and then find an expert. Something that might take you weeks, months or even years to learn will most certainly take an expert much less, in which case you’d be paying for ‘just what you need, no more and no less’ and don’t worry if you don’t know where to find them, because I do.
If you really want to compete online, what you’re looking for is a responsive website. This basically means the code will automatically re-organize your content to good look on desktops, notebooks and smartphones. Simple yet effective. No doubt you’ll have an idea of what you want your website to look like, but a good looking website is not enough. Without going into too much detail, there are plenty of open source website platforms to choose from and various different coding languages that will confuse you forever, if you let them. Don’t let them. I’ve used and designed websites in many platforms and for newbies and professionals alike, I now only recommend WordPress. It’s free, easy to use, widely adopted and supported by a community of millions. Need I say more?
You can’t. Marketing doesn’t generate more sales, salespeople do. But assuming you have some of those, or you are one yourself, marketing your business online will eliminate the need to go door knocking!
As an Entrepreneur & Business Consultant, with many (many) years of experience, trial and error under my belt, I now stick to what I know best.
Here’s a summary of what I know best;
Entrepreneurship, Direct Sales & Marketing, Goal Setting, Goal Achievement, Time Management, Target Account Selling, Team Leadership, Team Building, Telecommunications, VoIP, Unified Communications, Market Research, Business Start Up, Application Development, Business Funding, Growth Strategies, Internet Technologies, Online Marketing, SEO, PPC, Website Design & Development, Business Restructuring, Customer Relationship Management, Lead Generation, Marketing Automation, Systems Integration, Digital Marketing, Social Media Marketing, Web Analytics, Competitor Analysis, Personal Development and Information & Communications Technology – pretty much in that order since 1992.
You talk, I listen and together we take action.
The journey of a thousand miles begins with the first step, fancy a piggy back?
Right here, right now. For me, that’s all that really matters.
If you’re looking to hire the best online business consultant in the UK and accelerate the growth of your business, read the testimonials and then give me a call.
+44 203 411 5700 – Seriously.